2020 has posed many challenges for the automotive industry. However, car dealers have been extraordinarily resilient. We have seen the majority of dealers implement digital toolsets and adapt their operations to meet shoppers’ needs wherever, and however, they want to shop. The same can be said for the fixed-operations department. Service directors have added pressure […]
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CBT News Week In Review for Friday, February 7th, 2020:
Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan
In the automotive industry, positive consumer...
Today on CBTNews.com - Tuesday, February 4th, 2020:
How to Create and Retain Loyal Customers for Your Service Drive - Jim Roche, Cox Automotive
Today, we...
Today on CBTNews.com - Wednesday, November 13th, 2019:
Jim Roche of Cox Automotive Explains How the KBB Auto Repair Guide Can Help Drive Additional Revenue...
On today’s show, Cox Automotive Vice President, Jim Roche joins CBT to discuss the many capabilities of Kelley Blue Book‘s brand new auto repair guide. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. I’m Jim Fitzpatrick. Thanks so much for joining us on another edition of CBT News. Today, I’m so excited to have my good friend […]
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We caught up with longtime friend of CBT Jim Roche, Vice President of Marketing and Managed Services at Xtime during NADA 2019. Jim told us about what...
Today on CBTNews.com - Friday, January 4th, 2019:
How to Become More Customer Centric at Your Dealership - Jim Roche, Xtime
The quality of your customer’s...