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CMA’s Liza Borches explains the value of a top-notch customer experience

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Carter Myers Automotive has roots dating back to 1902 as a hardware, machinery, and mill supply business that built and sold horseless carriages. Today,...
Roger Love

CMA’s Liza Borches on how to make a difference and impact...

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 On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches. Lopes...

4 key elements that will influence the electric vehicle market –...

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Carter Myers Automotive is working to bring more consumers to the electric vehicle market. On today’s show, we’re gaining insight with Liza Borches, President...

CMA’s Liza Borches on gross profits, digital retailing, electrification, and best...

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Automotive dealers across the country saw gross profits rise in 2020, as new vehicle demand remained high and inventories dwindled off the lot. Recently,...
auto industry

CBT Automotive Newscast: August 19, 2020

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Today's Featured Interview: Women in Automotive Panel with Dealers Hilary Haron & Liza Borches Across the auto industry, there is a very evident lack of women...
women in automotive

Women in Automotive Panel with Dealers Hilary Haron & Liza Borches

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Across the entire industry, there is an evident lack of women in automotive. To engage young women joining the workforce and attract women currently...
Liza Borches

CEO of CMA Automotive Liza Borches Discusses the Positive Changes That...

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Today on CBTNews.com for Tuesday, June 9th, 2020: CEO of CMA Automotive Liza Borches Discusses the Positive Changes That Have Come From COVID-19 On today's show,...
Dealer Forward

Dealer Forward: Reimagining Automotive Retail Episode 3

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Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto...
Don Hall

On CBT News for March 26, 2020: CMA CEO Liza Borches...

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Today on CBTNews.com - Thursday, March 26th, 2020: CMA CEO Liza Borches Joins Don Hall CEO of VADA to Discuss What Dealers Can Do to...