TSLA373.290-2.73%
GM76.250-2.69%
F12.170-0.23%
RIVN16.070-0.075%
CYD39.950-0.82%
HMC23.970-0.2301%
TM191.440-1.54%
CVNA397.830-8.59%
PAG172.75011.2%
LAD290.97513.735%
AN204.5453.575%
GPI349.4304.73%
ABG201.5901.03%
SAH73.9001.51%
TSLA373.290-2.73%
GM76.250-2.69%
F12.170-0.23%
RIVN16.070-0.075%
CYD39.950-0.82%
HMC23.970-0.2301%
TM191.440-1.54%
CVNA397.830-8.59%
PAG172.75011.2%
LAD290.97513.735%
AN204.5453.575%
GPI349.4304.73%
ABG201.5901.03%
SAH73.9001.51%
TSLA373.290-2.73%
GM76.250-2.69%
F12.170-0.23%
RIVN16.070-0.075%
CYD39.950-0.82%
HMC23.970-0.2301%
TM191.440-1.54%
CVNA397.830-8.59%
PAG172.75011.2%
LAD290.97513.735%
AN204.5453.575%
GPI349.4304.73%
ABG201.5901.03%
SAH73.9001.51%


Liza Borches

CMA’s Liza Borches explains the value of a top-notch customer experience

- September 28, 2021
Carter Myers Automotive has roots dating back to 1902 as a hardware, machinery, and mill supply business that built and sold horseless carriages. Today, more than a century later, the...
Roger Love

CMA’s Liza Borches on how to make a difference and impact lives at a car dealership

- July 20, 2021
 On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches. Lopes gets straight to the point and...

4 key elements that will influence the electric vehicle market – Liza Borches, Carter Myers Automotive

- June 4, 2021
Carter Myers Automotive is working to bring more consumers to the electric vehicle market. On today’s show, we’re gaining insight with Liza Borches, President and CEO of Carter Myers Automotive.  Borches...

CMA’s Liza Borches on gross profits, digital retailing, electrification, and best practices for 2021

- February 9, 2021
Automotive dealers across the country saw gross profits rise in 2020, as new vehicle demand remained high and inventories dwindled off the lot. Recently, we spoke with Liza Borches, President...
auto industry

CBT Automotive Newscast: August 19, 2020

- August 19, 2020
Today's Featured Interview: Women in Automotive Panel with Dealers Hilary Haron & Liza Borches Across the auto industry, there is a very evident lack of women in automotive. To engage new women...
women in automotive

Women in Automotive Panel with Dealers Hilary Haron & Liza Borches

- August 19, 2020
Across the entire industry, there is an evident lack of women in automotive. To engage young women joining the workforce and attract women currently working outside of the industry, it...
Liza Borches

CEO of CMA Automotive Liza Borches Discusses the Positive Changes That Have Come From COVID-19

- June 9, 2020
Today on CBTNews.com for Tuesday, June 9th, 2020: CEO of CMA Automotive Liza Borches Discusses the Positive Changes That Have Come From COVID-19 On today's show, we welcome back Liza Borches, President...
Dealer Forward

Dealer Forward: Reimagining Automotive Retail Episode 3

- May 11, 2020
Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto retail areas. This week's episode features...
Don Hall

On CBT News for March 26, 2020: CMA CEO Liza Borches Joins Don Hall CEO of VADA to Discuss What Dealers Can Do to Keep Their Doors Open

- March 26, 2020
Today on CBTNews.com - Thursday, March 26th, 2020: CMA CEO Liza Borches Joins Don Hall CEO of VADA to Discuss What Dealers Can Do to Keep Their Doors Open As part of...


CBT News
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