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CMA’s Liza Borches explains the value of a top-notch customer...

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Carter Myers Automotive has roots dating back to 1902 as a hardware, machinery, and mill supply business that built and sold horseless carriages. Today, more than a century later, the family business has evolved and expanded to what we know today, including 17 franchises in 15 dealerships across Virginia. President and CEO, Liza Borches is […]
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Roger Love

CMA’s Liza Borches on how to make a difference and...

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 On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches. Lopes gets straight to the point and asks Borches, can you really impact lives at a car dealership? Borches says, that’s the only reason they exist. This industry above all […]
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4 key elements that will influence the electric vehicle market...

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Carter Myers Automotive is working to bring more consumers to the electric vehicle market. On today’s show, we’re gaining insight with Liza Borches, President and CEO of Carter Myers Automotive.  Borches begins the conversation by talking about embracing electric vehicles. She believes it’s going to be fascinating to watch over the next decade as more […]
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CMA’s Liza Borches on gross profits, digital retailing, electrification, and best...

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Automotive dealers across the country saw gross profits rise in 2020, as new vehicle demand remained high and inventories dwindled off the lot. Recently,...
auto industry

CBT Automotive Newscast: August 19, 2020

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Today’s Featured Interview: Women in Automotive Panel with Dealers Hilary Haron & Liza Borches Across the auto industry, there is a very evident lack of women in automotive. To engage new women in the industry, it will take more than just a job posting. Hilary Haron, owner of Haron Motor Sales and Liza Borches, president […]
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women in automotive

Women in Automotive Panel with Dealers Hilary Haron & Liza...

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Across the entire industry, there is an evident lack of women in automotive. To engage young women joining the workforce and attract women currently working outside of the industry, it will take more than just a job posting. Hilary Haron, owner of Haron Motor Sales and Liza Borches, president and CEO of Carter Myers Automotive […]
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Liza Borches

CEO of CMA Automotive Liza Borches Discusses the Positive Changes...

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Today on CBTNews.com for Tuesday, June 9th, 2020: CEO of CMA Automotive Liza Borches Discusses the Positive Changes That Have Come From COVID-19 On today’s show, we welcome back Liza Borches, President and CEO at Carter Myers Automotive in Staunton, Virginia. Liza and Jim talk about why Liza is remaining “cautiously optmistic” about the industry […]
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Dealer Forward

Dealer Forward: Reimagining Automotive Retail Episode 3

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Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto...
Don Hall

On CBT News for March 26, 2020: CMA CEO Liza...

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Today on CBTNews.com – Thursday, March 26th, 2020: CMA CEO Liza Borches Joins Don Hall CEO of VADA to Discuss What Dealers Can Do to Keep Their Doors Open As part of our ongoing Coronavirus coverage, we’re pleased to welcome back Don Hall, President and CEO of the Virginia Automobile Dealers Association. We’re also joined […]
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