Saturday, November 27, 2021

Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a car, according to a study. Several reasons contribute to this difference. In a recent report from Kelley Blue Book, women are twice as likely as men to be undecided […]
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Anne Fleming
Prior to her involvement in the retail automotive industry, Anne spent 20 years in brand and strategic product development for several international consumer product companies. Her leadership training led to her becoming the President and CEO of, the industry’s premier platform for attracting, engaging and increasing sales to women+families through research, ratings and reviews.

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