DETROIT, August 14, 2025 — Urban Science today announced the addition of electric vehicle (EV) charging station analysis to its MarketView solution — a leading automotive sales analysis offering. The feature delivers critical insights into charging infrastructure availability and convenience, empowering automotive original equipment manufacturers (OEMs) and dealers to make strategic, data-driven decisions that optimize EV market expansion, improve customer satisfaction and maximize return on EV investments. This offering builds on Urban Science’s previous EV-focused additions to MarketView, reinforcing the science-driven solution’s position as the industry’s one-stop shop for EV sales growth and efficiency.
Connecting charging infrastructure to market performance
Understanding charging station availability and convenience is essential for OEMs as they navigate the evolving EV landscape — especially as international markets advance ambitious electrification goals while the U.S. enters a period of recalibration. MarketView’s new EV charging station analysis, paired with Urban Science’s unrivaled daily industry sales data, bridges infrastructure readiness with market opportunity by providing actionable insights into which markets can support EV growth and where gaps may hinder adoption. This capability enables OEMs to make more strategic decisions around network planning, investment prioritization and product rollouts, while also equipping dealers with localized strategies tailored to infrastructure readiness, if access is provided by an OEM.
Charging accessibility directly influences the customer experience — impacting purchase decisions, and in turn, EV adoption and long-term customer satisfaction. As the number of EVs on the road continues to grow, maintaining and expanding charging availability is essential to meeting current and future demand. Dealers can leverage charging station analysis to better understand their local markets and determine whether to invest in their own facilities, such as installing charging stations or acquiring dedicated service equipment.
Key features include:
- Charging station visibility: Users gain clear, data-backed insights into EV charging infrastructure density within any selected geography, helping them improve market share and reduce go-to-market risk.
- By analyzing the number of charging stations and the average distance to the nearest one, users can identify high-opportunity markets, prioritize investments based on infrastructure readiness and make more confident decisions about market entry and expansion.
- Distance shading: A geographic proximity shading layer visually highlights underserved areas to close infrastructure gaps that may be limiting EV sales potential.
- This map overlay shows the average distance EV customers within a given ZIP code or census tract must travel to the nearest charging station. This enables users to quickly identify regions where infrastructure investment, localized marketing strategies and smarter resource allocation could unlock new market opportunities.
- Convenience benchmarking: Urban Science’s proprietary benchmarking tool quantifies infrastructure competitiveness, informs strategic rollout plans and helps differentiate EV offerings in convenience-driven markets — giving users a powerful edge.
- Users can compare local market accessibility against broader geographies — such as regions, zones, districts or national averages — enabling smarter, data-backed decisions in EV planning and deployment.
About MarketView
MarketView is Urban Science’s industry-leading sales performance solution, purpose-built to help OEMs and dealers uncover actionable insights, optimize network strategies and drive measurable growth. Powered by the Urban Science® DataHub™, MarketView delivers near real-time visibility into daily industry sales volume data — enabling users to monitor performance, identify geographic and competitive weaknesses and make informed decisions with scientific precision.
About Urban Science
Urban Science is a leading automotive consultancy and technology firm that serves automotive original equipment manufacturers (OEMs) and dealers, and AdTech companies that support them, around the world. Headquartered in Detroit and operating in 20 office locations globally, Urban Science taps the power of its science – and its unrivaled data, solution offerings, and industry expertise – to create clarity and business certainty for clients in even the most chaotic market conditions.
Visit UrbanScience.com for more information about how Urban Science helps the automotive industry gain a competitive edge by taking the guesswork out of critical business decisions. This in turn, drives improved efficiency and profitability industrywide.
