Truck & SUV profits holding strong as car sales decline



In this interview from CNBC, Karl Brauer, Kelley Blue Book, says cars, unlike trucks, are not giving automakers the profits they want to see. This new reality of auto sales has resulted in deep discounting. Although trucks have a higher built-in profit margin there is a limit to being able to absorb that much incentive.

Tune in to CNBC to watch the full interview.