After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of reminding them is by suggesting an...
Can you entertain your customers just enough to where they enjoy the car buying process and end up purchasing from your dealership? Jonathan Dawson says yes and offers up these...
Your dealership hesitates to send text messages for several reasons. Would you like to have 50% of your customers to communicate with your dealership through text messaging? David explains how...
Nobody minds paying a premium in return for a more simplified process. Jonathan Dawson explains how making things easier for the customer can boost profits on today's Tip of the...
Dispatching is one of the most critical processes in our dealership service departments today. Since throughput is the key to profitability, dispatching is not a function that should be left...
When people buy products $10,000 and up, 80% of all transactions occur on the fifth request to buy. Paul explains why salespeople in auto retail only ask three times and...
Being efficient in the car buying process is important to customers. Jonathan shows you some examples of how to increase efficiency, therefore improving the overall experience.