Monday, May 16, 2022

Tips for effective vehicle merchandising and marketing – Part 2

Customers Don’t Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there’s no single entry that you can control. Links that drive the person to the site could land them onto the homepage, a vehicle landing page, inventory search, etc. A recent […]
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Steve Mitchell
Steve Mitchell has had a passion for automobiles, and used it as a creative director for ad agency automotive marketing. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas.

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