Sunday, June 13, 2021
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sales

Sales funnel strategies for today’s auto buyer

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Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or group of buyers. You would buy a particular age and gender group and spend your marketing energies and money to get them to move down the funnel. And previous funnel terms […]
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Memorial Day

Memorial Day weekend sales forecasted to be hot with a...

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In most years, Memorial Day weekend kicks off the busiest selling season for car dealers, barring a worldwide pandemic of course. As Americans are returning to a relatively normal existence with many restrictions lifting and consumer confidence growing, this Memorial Day weekend is expected to wrap up May in style. Strong sentiment in shoppers has […]
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market

Can you keep customers from feeling ‘ripped off’ in the...

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Post-pandemic car buying is on fire right now. Cox Automotive estimated that April 2021’s used car SAAR was 41.0 million, climbing by a half-million units over March’s figures, indicating that transactions in the used car market are continuing to climb. And without a doubt, car prices are rising to capitalize on the market demand. Compared […]
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dealership

Opportunities for fixed ops to take advantage of vehicle shortages

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Car dealerships are taking a hit with the chip shortage problem, leaving many to wonder how they can still make a profit when the car inventory is dwindling away. The reality is, if your dealership doesn’t shift its focus now, it could dramatically hurt the bottom line. It’s time for fixed ops to take center […]
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Memorial Day

Memorial Day road trip predictions show return to pre-pandemic travel...

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It’s estimated that Americans will be driving this Memorial Day weekend at higher rates than even before the pandemic began. Arrivalist is predicting that 38.5 million Americans will take a road trip this Memorial Day weekend, reflecting a massive rise in road travel of around 46%. At that rate, it will exceed 2019 road trip […]
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F&I

Four tips for a top-notch virtual F&I sales experience

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Many industry experts are predicting that a slow exit from the worst of the COVID-19 pandemic and its effects on dealerships will force many to continue a trend towards offering digital or ‘no-touch’ deliveries. That means F&I being done online with more frequency and buyers taking delivery at their homes. It really may be an […]
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travel

Americans are optimistic about travel plans as traffic volumes return...

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In most jurisdictions, the number of cars on the road today looks very close to how it appeared prior to March 2020. According to the latest Hankook Tire Gauge Index, the number of commuters who have returned to work at the office or school is at the same level as it was prior to the […]
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community

Five ways dealerships can be community-minded

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Who are your customers? They are the people living and working in the community around you. If your dealership isn’t willing to get out and be a part of that same community, you are missing out on the opportunity to market to your target audience. Simply having regular sales and events isn’t enough. You need […]
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inventory

Dealers see used inventory prices continue to climb at auction

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The Used Vehicle Value Index published by Manheim reports that total used vehicle sales were up 69% year over year in April, pushing the used SAAR for the month up to 41.0 million units and the used retail SAAR up to 22.4 million. The explosive growth in used vehicle sales over last year’s weak retail […]
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Free2Move

Six states to receive Free2Move ‘Car On Demand’ subscription services...

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Car subscription services under the Stellantis umbrella are set to expand into a total of six American states by year’s end, according to a press release on April 29. Called Car On Demand, the subscription program that has been successful in European markets will provide an alternative to traditional car ownership in select markets on […]
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