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The Science of Negotiation: Best Practices for Handling Negotiations at Your Dealership

Negotiation is a word that causes excitement in some and dread in others. To many, negotiations may seem like an unnecessary part of doing business, but in most industries—including automotive dealerships—negotiation is a regular part of life. The ultimate goal should be to ensure a beneficial outcome that not only satisfies what you are looking […]
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Chanell Turner
Chanell Turner
Investigative Journalist for CBT News

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