Shooting personalized videos in car dealerships is a lot like working out. We all know we need to do it but saying it and actually doing it are two very...
By now, everyone in the automotive industry knows that digital retailing is here to stay. Today's customers expect to be able to buy everything online, and this has been especially...
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming...
Many dealers feel like they get a lot of web traffic but are not doing enough to capture it. Enter PERQ, an online guided shopping solution that helps consumers make...
On this week's episode of Auto Marketing Now, Brian talks to James Grace, Sr. Director of Analytics Products with Cox Automotive, about increasing website engagement and new tools you can...
On this week's episode of Auto Marketing Now, Brian Pasch goes 'into the lab' to talk about measuring website engagement and new digital marketing metrics.