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car buying

To modernize car buying, we need to make it easier...

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By now, everyone in the automotive industry knows that digital retailing is here to stay. Today’s customers expect to be able to buy everything online, and this has been especially true during the pandemic. But while reports have shown that digital retailing shaves time off the car buying transaction and, in turn, creates a positive […]
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digital

TV’s effect on dealership digital engagement

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For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and...

PERQ: Guided Shopping Helps Attract 30 Percent More Leads

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Many dealers feel like they get a lot of web traffic but are not doing enough to capture it. Enter PERQ, an online guided shopping solution that helps consumers make decisions on complex purchases. Using artificial intelligence to help meet the consumers wherever they are in the buying process to support with the next best […]
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What Are the New Tools You Can Use to Boost...

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On this week’s episode of Auto Marketing Now, Brian talks to James Grace, Sr. Director of Analytics Products with Cox Automotive, about increasing website engagement and new tools you can use to boost conversions.
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digital marketing metrics

Measuring Website Engagement and New Digital Marketing Metrics

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  On this week’s episode of Auto Marketing Now, Brian Pasch goes ‘into the lab’ to talk about measuring website engagement and new digital marketing metrics.
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