Thursday, January 20, 2022
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internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

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Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today. What makes it even more important is that, according to the Autotrader 2018 Car Buyer Journey study, customers will visit the dealership an average of […]
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video marketing

Beneficial Video Marketing Strategies For Your Dealership

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Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays an important factor during their decision-making process. As stated by Dr. James McQuivey, a Forrester researcher, a video is worth 1.8 million words. Video marketing […]
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turnover

Alleviate Dealership Turnover with These Proven Strategies

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High employee turnover creates high costs for dealerships. In addition to the cost of finding a new team member and negotiating a new salary, there is also the incurred cost of time, energy, and inactivity on the lot. Unfortunately, high turnover is epidemic at many dealerships. According to a McKinsey & Co survey, lower-performing dealerships […]
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dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

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If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no to them – instead you can focus on good ideas. From the more traditional slogan styled advertisements to social media and viral videos, there are […]
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family members

Battle-Proven Strategies to Keep the Peace – And Sell Cars!

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Every dealership manager spends time, effort, and energy training team members and the effort benefits both parties with increased sales and profits.  Pretty straightforward, yes? What happens when the manager and the employee are related? What is to be expected in that scenario? I can speak from first-hand experience as one who was trained by […]
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sales strategy

Mix Up Your Strategies

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Just like mixed martial arts fighters use an array of moves against their opponent, you need to have the same tools in communicating with customers in the car-buying process. Grant Cardone has today’s Tip of the Day.
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employees

5 Strategies That Will Turn Your Employees Into Leaders

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My boss once told me that managers should always have an exit strategy. Because if (fingers crossed) you receive a promotion or new position, you’ll need to have a plan in place for your departure—including a solid suggestion for someone to fill your role. And that means you need to be preparing your employees for leadership now. […]
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jim deluca

F&I Today | Jim DeLuca | Speed Up The Dealership...

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On this week’s episode of F&I Today Sponsored by:        Becky Chernek interviews Jim DeLuca, VP of Digital Road to a Sale, and they discuss 1 pricing strategies and how they help speed up the dealership process and make customers happier.
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