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sales funnel industry, customers

Tips on consumer communications in a sales funnel

The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your...

Creating Lifetime Customers in Post-COVID-19 Commerce

COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we...
service experience

Does your Dealership Provide A Truly Exceptional Service Experience?

More and more dealerships seem to be renewing their vows and focusing on the level of service they provide to their customers. Sales and...

Customer Rewards Programs: Do They Work?

The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up...

Don’t Ask, Tell Them What Services They Need

As a service advisor our job is to fulfill our customer’s main reason for visiting the dealership, right? You may feel customers who come...

So You Want to Sell Your Business

If you have read and acted upon the first two installments of this Client Alert series, you know the reasons why you have decided...
shared cars

The Evolving Face of Car Sharing Legislation

Car sharing, a platform that allows for short term car rentals from private citizens or designated entities. Though it’s been around for a while,...

Where do we GROW?

As the economy continues to heat up, dealerships are increasingly being cramped by lack of available space and staff to accommodate the rush of...

How to Keep Your Customers Coming Back

Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting...