Sunday, September 19, 2021
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sales funnel

Tips on consumer communications in a sales funnel

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The classic sales funnel’s purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this funnel, invented by E St Elmo Lewis, has been around since 1898, marketers still use it. The theory is that many people will become aware of […]
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customers

Creating Lifetime Customers in Post-COVID-19 Commerce

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COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we interact with each other has been fundamentally rewritten over the last months. These learned behaviors aren’t going away any time soon. Even after restrictions lift, reports from early-opening states indicate that […]
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service experience

Does your Dealership Provide A Truly Exceptional Service Experience?

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More and more dealerships seem to be renewing their vows and focusing on the level of service they provide to their customers. Sales and service industry leaders speak with great enthusiasm about building long-term customer relationships by providing a “truly exceptional service experience and creating a real world-class customer service culture.” It all sounds good, […]
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rewards

Customer Rewards Programs: Do They Work?

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The short answer is “yes.” The long answer is “yes, but…” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses could be missing out on the rewards that loyalty and incentive programs could bring. There are currently many popular customer rewards systems. Some of the […]
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customer

Don’t Ask, Tell Them What Services They Need

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As a service advisor our job is to fulfill our customer’s main reason for visiting the dealership, right? You may feel customers who come into your shop are just trying to get the one thing they came in for and avoid being preyed upon by aggressive staff looking to make a sale for some seemingly […]
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business

So You Want to Sell Your Business

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If you have read and acted upon the first two installments of this Client Alert series, you know the reasons why you have decided to sell your business, and you have positioned your business to be as attractive as possible to potential buyers. Now that you are at the brink of devoting significant time and […]
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shared cars

The Evolving Face of Car Sharing Legislation

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Car sharing, a platform that allows for short term car rentals from private citizens or designated entities. Though it’s been around for a while, car sharing has come into its own in the 21st century, and there are currently enjoying popularity in high-density areas. Car sharing differs from a traditional rental in a few key […]
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services

Where do we GROW?

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As the economy continues to heat up, dealerships are increasingly being cramped by lack of available space and staff to accommodate the rush of customers. In a real sense, in many locations, capacity continues to be the main issue in a lot of Dealership’s quest for higher and higher production. Lack of capacity from the […]
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customers

How to Keep Your Customers Coming Back

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Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting appointments. The service advisor will often be too busy to be professional and timely. Also they may well schedule appointments based on his or her aspirations (or lack thereof) instead […]
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