Wednesday, December 2, 2020
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service appointments

6 strategies to help your fixed-ops dept. sell more service appointments...

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In today’s digital landscape, building trust with customers virtually is a necessary skill to have in your service department. On today’s show, we are going in-depth on how to increase your profits starting with the initial customer call. We’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops […]
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service

How to Improve Close Rates on Service Quotes

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Increasing revenue and improving profitability in your service drive does not necessarily mean more traffic. Efforts to drive more traffic into your drive can be expensive. Furthermore, money spent to attract more customers is wasted if you can’t close the sale once they arrive. Before driving more traffic into your service drive, why not take […]
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fixed-ops

Eliminating Fixed-Ops Obstacles

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 On today’s episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to customers about purchasing additional products and services.   Video Transcription Hello, and welcome to the CBT News Weekly Tune-Up program.  I am your host Becky Nixon and I am also […]
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pre-qualifying

Greeting Customers Before Pre-Qualifying

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Many service advisors have the tendency to pre-qualify customers before they’ve even made their official greeting. On this week’s episode of the Weekly Tune-Up, Becky shares her thoughts on why she believes this isn’t the best approach, but rather the opposite.
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psychological transference

Psychological Transference in the Service Drive

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On today’s episode of the Weekly Tune-Up, Becky Nixon goes over the definition of psychological transference and the effect it can have on a service advisor’s ability to sell additional products and services to your customers. Video Transcription: Hello friends, and welcome to another episode of The CBT Weekly Tune-up Program.  I am your host […]
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service advisors

How to Help Service Advisors Handle Their Jobs — And Stress

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In 1965 Gordon Moore, co-founder of Fairchild Semiconductor and Intel, projected that the processing power of integrated circuits doubles about every two years, thus advancing technology at a pace that keeping up with would be hard. The observation is called ‘Moore’s Law’ and in every area of technology the rapid pace of advancement has validated […]
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How Your Service Advisors Can Build Better Relationships and Gain Customer...

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CBT News‘ own Jim Fitzpatrick had the opportunity to speak with Sally Whitesell, Founder and CEO of SW Service Solutions, to talk about some of the best ways your service advisors can build better relationships with their customers and gain their loyalty for good. Dealerships today are extremely focused on customer surveys and customer experiences, […]
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service department

Training New Recruits in Your Service Department

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Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department is getting harder to do in an industry that continues to have more and more crossover with other, more attractive “tech” jobs. Similarly, dealers are struggling to attract and retain customers […]
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customer satisfaction

Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

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Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and duties that keep you on your heels and on the defensive. In this situation, it feels like you don’t have time to be proactive, to literally take control of your day. […]
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millennial

Addressing High Turnover: Five Ways Dealers Can Attract And Retain Millennial...

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We live in a world ruled by technology, but people are still essential to the car buying process. The most valuable component of any business is human capital, and the knowledge and personal attributes skilled employees bring to the table. The auto industry is experiencing some trouble in this area with high turnover rates, and […]
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