Boomer Car Buyers Are Your Best Bet
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the...
TSLA350.060-12.3801%
GM83.6700.01%
F12.4450.135%
RIVN12.435-0.585%
CYD25.860-0.49%
HMC34.1250.065%
TM194.0702.13%
CVNA58.660-1.96%
PAG212.3500.35%
LAD292.235-3.075%
AN161.3351.535%
GPI241.3401.54%
ABG168.950-0.92%
SAH63.435-0.075%
TSLA350.060-12.3801%
GM83.6700.01%
F12.4450.135%
RIVN12.435-0.585%
CYD25.860-0.49%
HMC34.1250.065%
TM194.0702.13%
CVNA58.660-1.96%
PAG212.3500.35%
LAD292.235-3.075%
AN161.3351.535%
GPI241.3401.54%
ABG168.950-0.92%
SAH63.435-0.075%
TSLA350.060-12.3801%
GM83.6700.01%
F12.4450.135%
RIVN12.435-0.585%
CYD25.860-0.49%
HMC34.1250.065%
TM194.0702.13%
CVNA58.660-1.96%
PAG212.3500.35%
LAD292.235-3.075%
AN161.3351.535%
GPI241.3401.54%
ABG168.950-0.92%
SAH63.435-0.075%
Retail Automotive
Sales Consultant Recruiting Made Easy
Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS
Easily the biggest challenge I hear from...
Creativity Sells Cars
Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE
Unlike a lot of second-generation dealers, Will Hardeman and his sister Genny Hardeman had other intentions than...
Constant Change
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
Strategy Before Tactics When It Comes to Facebook
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE
I’m not trying to be Captain Obvious here...
Phone-Ups…Does Your Staff Sound Like Everyone Else?
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS
One of the most...
Selling in the zone
BY CHRIS SARANCENO
Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered on being focused and prepared to...
Easy Ways To Sell More (Even If You’re Too Busy)
The river of gold is still flowing. Don’t wait until it dries up to get serious.
BY JOE VERDE
I talked to a dealer the other day about training and I got...
REAL Success – R is For Retention
If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG
Customers don’t care about you until they feel that...
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about new technology, but the issue that...
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