Thursday, January 27, 2022
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digital business

How the Digital Business Transformation Could Affect Dealers

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Digital selling has become a strategy that virtually every dealership has had to quickly implement since March this year. Cox Automotive rolled out Dealer Home Services late in the first quarter to help auto retailers offer the ability to sell cars to customers while they remained safely at home. In April, Volvo launched the ‘Stay […]
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social media

Using Social Media to Recruit Top Dealership Talent

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Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet, people can browse for jobs from anywhere in the world and easily apply via computer, tablet, or smartphone. Employers across all industries including the auto […]
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social media

Five Ways to Figure Out What Social Media Platform is...

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When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan for tackling each one will not only yield unfavorable results, but […]
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social media

Why Organic Social Media Is Losing Its Power?

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Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm changes in the past few years, it’s caused a change with organic reach at Twitter, Instagram, and Facebook. Facebook has been seeing a decline for […]
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digital marketing

Keeping a consistent digital marketing strategy

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On this week’s episode of On the Mark, Mark talks to James Klaus of DealerTeamwork to discuss what they do for dealers when it comes to digital marketing.
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