Why It’s Important to Cultivate a Positive Company Culture | Are You Using CRM to Its Highest Potential? | Your New Hires In Sales…

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Today on CBTNews.com – Wednesday, October 3rd, 2018:

newscastWhy It’s Important to Cultivate a Positive Company Culture – Paul Potratz
Great company cultures don’t appear out of thin air. They happen because business leaders bring their employees together under a shared mission, and cultivate a collaborative environment. Joining Jim Fitzpatrick with CBT News via Skype is Paul Potratz, Founder of Potratz Partners Advertising which recently placed #57 on Entrepreneur Magazine’s Top Company Cultures list of 2018 in the small business category. Watch Now

newscastAre You Using CRM to Its Highest Potential?
Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this is correct, your CRM is a lot more than just software. Whether or not a CRM can help your dealership operate more profitably is probably 50 percent related to technology and process, and 50 percent related to people and culture. In fact, I believe it’s really critical to ending the false pretense that one feature or another in a CRM is what’s going to make or break your success. Read More

newscastYour New Hires In Sales…
You have two choices when hiring your new salespeople… You can either hire the right people who have the potential to become pros in sales, provide them with the training, daily management and proven processes they need from you to succeed, or you can just keep hiring the best of the worst who show up, give them product training, little or no actual ‘selling skills’ training, hold your breath and hope they’ll work out. Read More

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