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3 Easy Ways to Be a Family-Friendly F&I Office

When families come to the dealership looking to buy their next van or SUV, it can be a tough balancing act for sales to...

Balancing Safety & Affordability: Tips for Helping Parents Select the Best...

According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...

Providing the Ideal Car Buying Experience for Single Parents

As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about...
teen drivers

What Features Are Parents of Teen Drivers Looking for Now

Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with...
new cars

Top Rated Vehicles for Teens and How to Sell Them

When teens learn how to drive, it's a big deal. When they get a car, it's a huge deal for both the teen and...

Engaging With Millennials and Their Parents

  Do you know how to engage with Millennials? More importantly, do you know how to engage with parents of a Millennial?