Do you make it easy for your customers to transact with you? Do you have a special brand of coffee in your waiting room or give customers the WiFi password in...
Many industry professionals still believe that the best way to sell a car is by concealing information. Hear why Becky believes that complete transparency with your customers is the best...
It doesn't matter how much knowledge you possess, the important thing is what you do with that knowledge. Mark talks about the importance of overcoming fear in this week's episode of...
Joe sits down with Steve Stauning, Founder and President of SteveStauning.com, to discuss how being transparent with your customers during the appraisal process can help put more names into your...
What are the fundamentals of conversation skills? What do you say when you’re face to face?
It’s a good question that isn’t often addressed. First impressions matter even more than you think....
In this interview with Women-drivers.com President Anne Fleming, Joe uncovers interesting facts collected in the 2017 U.S. Women’s Car Dealer Report about the vehicle buying habits of women. Representing 45%...
When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which...
How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles? In an interview with CNBC’s Phil Lebeau, GM CFO...