With Digital Retailing becoming more attractive for the modern day consumer, Dealers are wondering if it is just a matter of time before they are replaced by links and clicks....
Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues CBT Automotive network is by Scott...
Selling to older women. Is there a different dynamic? What are they buying? How do they shop?
According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to...
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process. It is the first time that...
Click here, to see June Sales Totals for 2019
Talk about hitting it right on the nose. June’s overall auto sales came in at analyst’s expectations. Edmunds projected an overall increase...
There is a lot of talk about subscription services in the auto industry these days. Dealers and consumers are finding themselves asking how the vehicle subscription process works and what...
It’s usually easy to tell who’s a great salesperson in a dealership. They’re the one with the employee of the month awards, track records and reoccurring bonuses.
One would imagine it...
The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks to services like Amazon, Walmart, and...
Every dealership manager spends time, effort, and energy training team members and the effort benefits both parties with increased sales and profits. Pretty straightforward, yes? What happens when the manager...