The demo drive is often the first time a potential car buyer is feeling a sense of ownership of what could be their next vehicle. Many can even debate that...
Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai has been leading the way in...
Industry SAAR forecast at 16.8 million units in August, up from 16.7 million in July
ATLANTA - New-vehicle sales in August are forecast to reach 1.49 million, up approximately 100,000 units...
I’m pretty sure every dealer reading this article wants their salespeople to close a higher percentage of the prospects they encounter. To help achieve this, your dealership spends thousands of...
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with attracting and selling to female car...
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work...
Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales that is foolproof. There are many...
CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order to keep up with the shift...
It is no secret that times have changed. Technology and availability of information have forever altered the way we interact with buyers and the way we sell cars. Social media...
CBT News' own Jim Fitzpatrick talks with Jeremy Acevedo of Edmunds.com to get the overview for July's Sales Numbers.
Jeremy explains that sales were down slightly for the month of July with about...