Buying a car can be one of the most stressful financial decisions consumers make. Two people can walk into the same dealership, buy the same car, and leave having paid...
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and get the customer's permission to do...
F&I has always been tasked with handling all the aftermarket sales over the years. VSC, GAP, tire & wheel, and many other smaller products and protections. They are trained in...
Chip shortages, factory shutdowns due to COVID outbreaks, and a lack of used car inventory from rental companies are all combining to create supply challenges on dealer lots nationwide. However,...
On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you are going to handle different customer...
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during your sales presentation; leaving the customer...
Pre-qualifying shoppers with questions about their budget is the best way to insure that you will get an untruthful answer in response. The only thing you really need to know...
Thinking Like a Customer Might Seal the Deal
By: Mark Tewart
It’s a fact that the majority of customers still want to negotiate. Depending on the formal study you may read, they...