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Coca-Cola

Pointers in positive messaging from Coca-Cola

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Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t knee-jerk to a problem – rather, it was an act to mobilize and perform acts of service. Angelina Joy, Brand Director at 72andSunny Amsterdam, said […]
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communication

Six Ways to Keep From Overwhelming Your Employees with Communication...

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A study of 1,000 employees conducted by Adobe revealed that people, on average, spend five hours a day checking email. This time includes the checking of work and personal emails. The five hours does not even account for additional communication channels like instant messaging, video conferencing, and team collaboration tools. Your employees, whether returning to […]
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customers

Five Pieces of Critical Messaging to Deliver to Your Customers...

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When it comes to this current situation, customers are probably just as unsure of what is going on around them as you are. From wondering if grocery stores will be stocked next week to how long social distancing will last, customers are surrounded by uncertainty. So, one of the best services you can offer right […]
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messaging

Inspiring Your Customers Through Messaging

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On this week’s episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage with you.   VIDEO TRANSCRIPTION: David Kain: Hello, my name is David Kain, president of Kain Automotive. Welcome to Kain & Co. here on the CBT Automotive Network. Let’s talk about […]
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digital communication

The Importance of Communicating Digitally With Automotive Consumers

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As Bob Dylan famously put it, “The times they are a-changin.” While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it many minute, but essential, considerations. Should you cold call? Cold email? Cold text? At which points should these communications occur? What tone should they convey? […]
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conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

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Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
digital retailing

Automotive Tango Weaves Technologies & People Together to Connect With...

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Let’s say you’ve made the leap and are using messaging with consumers, both chat and text, on your dealership websites. Good job! We know your dance card is full, but now it’s time to take the next step with Automotive Tango and here’s why:  Contact At Once! customers who Tango make almost double the number […]
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CBT News – December 4, 2015

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On today's show: Dale Pollak, Chairman and Founder of vAuto, discusses how to achieve success with your used car inventory Zach Klempf, CEO of...

CBT News – November 30, 2015

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On today's show: Dale Pollak, Chairman and Founder of vAuto, discusses how to achieve success with your used car inventory Getting your dealership ready...