TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

What do you do when you have to change your TV and radio advertising because of the political ad frenzy?

- April 7, 2016
Unless you have lived on another planet the last year or have been buried under a rock, you might have noticed all of political ads that are currently running on...
Sales & Marketing Daily Automotive News
PPC vendor

Your PPC Vendor Can’t Answer The Big Question

- March 29, 2016
Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the Big Question. Every month, dealers call...
Articles
ad clutter

Too Much Ad Clutter Hurts Online Searches

- March 28, 2016
Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
Sales & Marketing Auto News
facebook ads

Facebook Ads Target Service Customers

- March 27, 2016
Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Sales & Marketing Auto News
Haters

Should you hug your haters? Hear the story of one dealership that did just that.

- March 8, 2016
Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean people who don’t like your deals,...
Management & Leadership Sales & Marketing
target audience

Do you know your target audience? Learn who they are and how to draw them in.

- February 25, 2016
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is to understand your target audience, and...
Sales & Marketing Auto News
Online shopping

Are potential customers able to navigate around your website?

- February 24, 2016
Recent studies and surveys tell us shopping online has become very popular, so, would potential customers be able to navigate around yours without issues? According to J.D. Power’s 2016 Manufacturer Website...
Sales & Marketing Auto News
GM Interview

What One Skill Do Dealership GMs Absolutely Need Today? Intimacy With Marketing Fundamentals

- February 23, 2016
Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds? By Glenn Pasch Recently, I was asked what skills does a dealership general...
Sales & Marketing Auto News

Is your dealership looking for profit in all the wrong places?

- February 16, 2016
Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this leads them down a path to...
Sales & Marketing Daily Automotive News

Is having a dealer blog worth your time? Hear from an auto industry insider.

- February 8, 2016
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge turns to more of a quality...
Sales & Marketing Daily Automotive News


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The key to closing deals underwater

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