Reach more Customers with Max Steckler
We sat down and talked with Max Steckler who is the VP of Digital Products of CDK. We asked him how we can digital reach...
How Dealers can Save Advertising Dollars this Election Season
Watch our interview with Jennifer Paine from Lotlinx as she discusses their upcoming webinar discussing where you should spend your marketing dollars...
Editor's Note
By Mary Welch
Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
Steps to Delivery on Your Marketing
By Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...
CBT News - July 26, 2016
On today's show
10 Things every customer wants
Does your Marketing connect with your Target Audience?
One Price No Haggle pricing at Lexus?
GM looks...
Does your Marketing Connect with your Target Audience?
Watch our interview with Kathi Kruse on how to communicate with your target audience with Advertising and Marketing.
Find out more about Kathi
Expert Gina Reuscher on making impactful dealer videos
Are you evoking emotion when your dealership makes a video? Before you press the record button again, check out what Gina Reuscher says...