Founder & CEO of Roadster - Andy Moss
Could car buying really be this easy? We speak to Andy Moss, Roadster CEO, about listening to what consumers want and need while actually...
The people have spoken - data breaches
Listen up, the people have spoken when it comes to the security of a dealership. In a new survey conducted by Total Dealer Compliance,...
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...
Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value
BY AMY FARLEY
Not all customers are created equal. That’s something dealers know well, and it’s why you use different sales...
Third Party Shortcuts May Not Be the Answer To Creating a Website
BY Russ Chandler
Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
CBT News - May 19, 2016
On today's show:
Do your customers see the difference in lowest price versus fair and transparent prices?
How is your dealership dealing with stress? Learn what one...
CBT News - May 18, 2016
On today's show:
You have the right product, pricing and place, but what if customers don't like your people? Learn how to change that.
Learn...
Checking Your Service Department's Health
By John Fairchild
Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...
First announced in beta last May, Google has now launched its specialized mobile search ads for dealers. Media writer, Ginny Marvin reports that model automotive ads and dealer automotive...