What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for you to have an effective approach....
Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns. Pasch joins the show today to...
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased to welcome back Bob Lanham, Facebook’s...
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, is joined by the President and CEO of Market Scan, Rusty West. In this segment, Pasch...
If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership parts department, no one is stopping...
Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show, we welcome automotiveMastermind’s Chief Operating Officer,...
While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing dealership marketing ROI is...
If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key tool for retail automotive. So...
SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't the best?" No, not anymore. Now...
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us today to discuss how connected marketing...