Tag: marketing

With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and...

Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great...

Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer...

Commercial vehicle sales are good business. This business is a great way to incrementally increase your monthly sales volume in a new niche, without...

You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate...

How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even...

Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk...

E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently....

On this week's episode of Auto Marketing Now, Brian talks about multi-touch attribution as well as how to get better insights into your marketing...

For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force...