The impact OEM national websites have on dealer groups
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, talks about the growing trend of OEMs building national sales websites for new cars and the impact...
TSLA401.72012.82%
GM81.3403.29%
F12.8850.445%
RIVN17.1850.295%
CYD43.1200.7981%
HMC25.0150.655%
TM217.7654.9046%
CVNA385.83023.59%
PAG161.0455.025%
LAD281.7906.92%
AN207.5109.22%
GPI346.81011.33%
ABG209.7155.625%
SAH70.2452.875%
TSLA401.72012.82%
GM81.3403.29%
F12.8850.445%
RIVN17.1850.295%
CYD43.1200.7981%
HMC25.0150.655%
TM217.7654.9046%
CVNA385.83023.59%
PAG161.0455.025%
LAD281.7906.92%
AN207.5109.22%
GPI346.81011.33%
ABG209.7155.625%
SAH70.2452.875%
TSLA401.72012.82%
GM81.3403.29%
F12.8850.445%
RIVN17.1850.295%
CYD43.1200.7981%
HMC25.0150.655%
TM217.7654.9046%
CVNA385.83023.59%
PAG161.0455.025%
LAD281.7906.92%
AN207.5109.22%
GPI346.81011.33%
ABG209.7155.625%
SAH70.2452.875%
marketing
Hertz places largest fleet order of Tesla EVs to date
Early on Monday, rental car company Hertz confirmed in a press release that they have ordered 100,000 Tesla EVs for their fleet operations. The deal is worth $4.2 billion, and...
Why your dealership needs a loyalty marketing program
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a loyalty marketing program. It's one that...
What can your car dealership do to prepare for the future of auto retail?
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique time in auto retail, where inventory...
Why car dealers need to focus on increasing customer loyalty today
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped as a result of these shortages....
Lexus dealer Peter Cooper on the future of OEM ad associations
Many dealers have dialed back their marketing efforts as we continue to deal with shortages and high profits in the industry. On today’s show, we’re discussing OEM ad associations and...
The importance of utilizing marketing as a communication tool during inventory crunches
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you...
The unique challenges dealer groups are facing when comparing marketing reports
On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing reports.
One of the biggest challenges is...
Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and CEO of Force Marketing, John Fitzpatrick....
Tips to improve your social media relationships
In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would...
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