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Millennials, Mobile, and Marketing

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When it comes to the "Three M's," the auto retail future certainly looks bright for dealerships that utilize and take advantage of: millennials, mobile,...
newscast

Millennials, Mobile, and Marketing | Fixing Fixed Operations | Secrets you...

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On today's CBT Newscast for Monday, August 7th, 2017: Millennials, Mobile, and Marketing When it comes to the "Three M's," the auto retail future certainly looks...
marketing

Personalized Messages Hit the Targets

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It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest...
newscast

3 Ways to be a Transparent Leader at Your Dealership |...

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On today's CBT Newscast for Thursday, August 3rd, 2017: A pain point of processing a deal too fast in the F&I office Time and efficiency are...
Facebook

Facebook Messenger for your Dealership

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With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages...
Facebook Advertising

Facebook Lead Ads 101 for Your Dealership

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Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a...
TED Talks

Ten TED Talks to give you an edge with customers and...

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When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change,...
SEO Weight

What is Your Dealership’s SEO Weight?

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SEO is a big part of online success even for the automotive world. It is your ticket to getting a favorable ranking from search...
Google Analytics

Time to Take Google Analytics Seriously

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I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a...
custom brand experience

Crafting a Custom Brand Experience at your Dealership

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You can learn what you need to know about customer loyalty from a man named Ernesto. He’s not a best-selling author or an Ivy...