TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Force Marketing

John Fitzpatrick

How Force Marketing is Using Video to Help Dealers Improve Their Buying Experience – John Fitzpatrick, President & CEO

- February 25, 2020
Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers' shopping and car...
Sales & Marketing Daily Automotive News
Jonathan Thompson

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing

- February 25, 2020
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it is to make sure you are...
Sales & Marketing Daily Automotive News
Force

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody Tomczyk, Force Marketing

- February 24, 2020
Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video marketing, choose the right vendor, and...
Sales & Marketing Daily Automotive News
direct marketing

Why Your Dealership Should Incorporate These Direct Marketing Strategies

- January 16, 2020
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for...
Sales & Marketing Daily Automotive News
CTV

Force Marketing CRO Jeff Brown on CTV, Video Retargeting, and Digital Ad Spend

- November 5, 2019
On today’s show, we're pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff is one of the leading experts on automotive video marketing and has spoken...
Sales & Marketing Auto News
Helix

Simplifying Your Dealership’s Marketing Strategy with John Fitzpatrick, CEO of Force Marketing & Helix Technologies

- September 25, 2019
On this week's episode of Auto Marketing Now, Brian Pasch sits down with John Fitzpatrick, CEO of Force Marketing and Helix Technologies. Brian and John talk about the Helix platform,...
Shows
newscast

Week In Review: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy | NADA: How to Keep Your Dealership Compliant When Selling Voluntary Protection Products | The Importance of Building Your Dealership’s Website with the User Experience in Mind

- September 20, 2019
CBT News Week In Review for Friday, September 20th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On today’s show, we welcome back Jeff...
Daily Newscast
newscast

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy | Why Your Dealership Needs to Review Its Hiring Process | Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

- September 16, 2019
Today on CBTNews.com - Monday, September 16th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On today’s show, we welcome back Jeff Brown, Chief...
Daily Newscast

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force Marketing

- September 16, 2019
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your...
Sales & Marketing Auto News
newscast

Week In Review: Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland | Modernizing Your Sales Experience in Order to Better Serve Your Customers | What It Takes To Find, Train, and Retain Great Service Technicians

- August 23, 2019
CBT News Week In Review for Friday, August 23rd, 2019: The Advantages of Having a Multi-Platform Video Strategy for Your Dealership - Jeff Brown, Force Marketing Today on CBT, our host Jim...
Daily Newscast

Latest Articles

Ford files patent for smart tool tracking system in vehicles
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Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
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Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
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Mitsubishi expands Texas port operations to speed dealer deliveries
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The AI platform capturing $10,000 a month in after-hours dealer revenue
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Fighting payment anxiety in the F&I office with empathy and value
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
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CBT News
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