TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Force Marketing

marketing

Weekly Marketing Update with John Fitzpatrick – [5.1.20]

- May 1, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Sales & Marketing Auto News
National Pediatric Cancer Foundation

David Frazer of the National Pediatric Cancer Foundation Discusses Today’s Walking Funds the Cure – Virtual Edition

- April 30, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing who is joined by David Frazer, President and CEO of the National Pediatric Cancer Foundation....
Featured Headlines
marketing

Weekly Marketing Update with John Fitzpatrick – [4.24.20]

- April 24, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find...
Sales & Marketing Auto News
John Fitzpatrick

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing & Facebook

- April 16, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find...
Sales & Marketing Auto News
John Fitzpatrick

John Fitzpatrick Provides a Weekly Marketing Update for Dealers

- April 9, 2020
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back President and CEO of Force Marketing, John Fitzpatrick. In this segment, John and Jim discuss the latest...
Sales & Marketing Auto News
Remarketing

Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected by COVID-19

- March 31, 2020
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed how new data is...
Sales & Marketing Auto News

The Importance of Effectively Communicating with Your Customers During This Crisis – Cody Tomczyk, Force Marketing

- March 27, 2020
  As part of our continuing Coronavirus coverage, we’re pleased to welcome back Cody Tomczyk, Vice President at Force Marketing. In this segment, Cody and Jim discuss the importance of utilizing...
Sales & Marketing Auto News
Jeff Brown

How Dealers Can Better Support Their Customers During This Unusual Time – Jeff Brown, Force Marketing

- March 26, 2020
As part of our continuing Coronavirus coverage, we’re pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. In this segment, Jeff and Jim tackle the importance of...
Sales & Marketing Auto News
Force Marketing

Leveraging Data to Strategically Market Your Dealership in the Middle of COVID-19 – John Fitzpatrick, Force Marketing

- March 25, 2020
As part of our continuing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed navigating the...
Sales & Marketing Daily Automotive News
John Fitzpatrick

CBT Automotive Newscast for February 28, 2020

- February 28, 2020
Today on CBTNews.com - Friday, February 28th, 2020: How Force Marketing is Using Video to Help Dealers Improve Their Buying Experience - John Fitzpatrick, President & CEO Force Marketing's John Fitzpatrick joined...
Daily Newscast

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Ford files patent for smart tool tracking system in vehicles
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Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
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Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
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Mitsubishi expands Texas port operations to speed dealer deliveries
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The AI platform capturing $10,000 a month in after-hours dealer revenue
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Fighting payment anxiety in the F&I office with empathy and value
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
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CBT News
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