TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Force Marketing

marketing

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

- January 18, 2021
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to what marketing trends can be expected...
Sales & Marketing Auto News
marketing

Apply these automotive marketing methods now, to win big in December

- November 2, 2020
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the latest updates and news in the...
Sales & Marketing Auto News
digital marketing

Today’s best digital marketing strategies and practices for car dealers

- October 27, 2020
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a...
Sales & Marketing Auto News
marketing

Why now is the time to lean into your dealership’s marketing strategy – John Fitzpatrick

- September 30, 2020
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in the automotive industry with regards to...
Sales & Marketing Auto News
force marketing

Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact

- August 20, 2020
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one...
Sales & Marketing Auto News
marketing

Weekly Marketing Update with John Fitzpatrick – [7.3.20]

- July 3, 2020
As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. John...
Sales & Marketing Auto News
marketing update

Weekly Marketing Update with John Fitzpatrick – [6.8.20]

- June 8, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Sales & Marketing Auto News
marketing update

Weekly Marketing Update with John Fitzpatrick – [5.29.20]

- May 29, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Sales & Marketing Auto News
marketing update

Weekly Marketing Update with John Fitzpatrick – [5.18.20]

- May 18, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Sales & Marketing Auto News
John Fitzpatrick

Weekly Marketing Update with John Fitzpatrick – [5.8.20]

- May 8, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Sales & Marketing Auto News

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Ford files patent for smart tool tracking system in vehicles
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Ford files patent for smart tool tracking system in vehicles

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
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Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
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Mitsubishi expands Texas port operations to speed dealer deliveries
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The AI platform capturing $10,000 a month in after-hours dealer revenue
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Fighting payment anxiety in the F&I office with empathy and value
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors


CBT News
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