CBT Automotive Newscast for February 28, 2020

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Today on CBTNews.com – Friday, February 28th, 2020:

John FitzpatrickHow Force Marketing is Using Video to Help Dealers Improve Their Buying Experience – John Fitzpatrick, President & CEO
Force Marketing‘s John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers’ shopping and car buying experience. Watch Now

John FitzpatrickWhat the Baby Boomer Buyer Expects from F&I
There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know how to sell to the second-biggest group of car buyers…the Baby Boomers. Widely looked at as the generation born between 1945-1964, they are still a strong car buying generation that has ample resources and credit to buy vehicles as well as the experience of decades of prior car purchases to draw from. They know what they want, and they have been-there-done-that when it comes to the dealership experience. Read More

John FitzpatrickSelling the Car Buying Experience: Five Ways to Better Engage Customers
Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the price, did the quality of the product inspire you or was it the overall purchasing experience? For you, it was probably all three. However, currently, customer experience is reigning supreme. Did you realize that 86 percent of buyers will pay more for a better experience, but only one percent feel that vendors consistently meet expectations? Read More

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