Tag: fixed ops

female

Adapting to Change: Being female friendly in the service department

Being female friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces on the planet. With $7 trillion in purchasing power, women account for 85% of consumer…
trucks

Electric trucks expected to dominate in next decade

New market research now predicts that the electric truck market will experience exponential growth by the year 2030. P&S Intelligence forecasts that the U.S. electric truck industry will boom on a compound annual growth rate (CAGR) of 51.6%. At that…
marketing

Tips for effective vehicle merchandising and marketing

You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with love and care. The other way is to throw a…
showroom

Tips to improve your virtual showroom

On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website doesn't meet your possible buyers' standards, you won't grow online,…
video

Southeast dealer Matt Bowers discusses his recent rebranding and acquisitions

Despite the pandemic, experts we’ve talked to say the retail auto industry is booming. We continue to see acquisitions happening across the country, and some are even taking an aggressive approach. On today’s show, we’re talking to Matt Bowers, President…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…