About: Charlie Polston

Charlie Polston

Charlie Polston is an Automotive Customer Retention and Profitability Consultant with BG Products, Inc. Charlie has been with BG’s Fixed Operations Division for over 40 years. He has trained over 9,500 dealers, managers, and technicians – and has been a frequent workshop leader at NADA’s annual convention.

Time: your most precious, most perishable, and most profitable product

- October 12, 2023
I was introduced to a new term recently, “aftersales.” After 40+ years in the automotive business I was unfamiliar with the word. Aftersales refers to anything sold to the customer...
Fixed-Ops Articles

Multi-point inspections: Bridging the gap between vehicle owners and technicians

- September 26, 2023
The multi-point inspection process, which has been around for over 100 years, has one central purpose: to sell additional maintenance services. Period. Granted, there are many secondary reasons to do...
Fixed-Ops Articles
EVs ICEs, EV sales

EVs are all the rage; but ICEs are all the profit!

- December 20, 2022
It seems that Electric Vehicles (EVs) are everywhere. Every football and basketball game has several EV commercials featuring happy families living the abundant life in their plug-in, environmentally friendly EV....
Fixed-Ops Articles

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Spring optimism grows for dealers as challenges remain
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Spring optimism grows for dealers as challenges remain

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Amazon Autos
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Amazon expands online car sales platform with more brands, markets


CBT News
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