Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1 in 3 people use the tool. It’s no wonder that Facebook Marketplace has become a critical source of new leads for dealerships around the country. Car buyers are making […]
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In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale. Dealerships quickly took notice of Craigslist, listing their vehicles and stocking up on used car inventory. On a list of the most impactful technologies for the […]
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In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace has evolved quickly as the preferred site to buy and sell. Marketplace is also evolving as an e-commerce platform that now allows businesses to sell, […]
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Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page....
On today's CBT Newscast for Tuesday, October 31st, 2017:
Can one big product make car buying seamless?
If the goal is to eventually create a seamless...