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GM Launches Dealer Sales Email Lead Program

GM Launches Dealer Sales Email Lead ProgramOn April, 9, 2018, GM launched the Dealer Sales Email Lead Program aimed at decreasing dealer response times to customer inquiries. “Time is important,” according to Michael Bojarczyk, GM Senior Manager of Marketing Support. “You’ve got to make sure that you address the customers’ questions, answer those questions and […]
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Ken Strong
Ken Strong
Retail automotive veteran and writer for CBTnews.com

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