Google Analytics 4 For Car Dealers
Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties to “GA4” in July of 2023.
Let’s...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Digital Retailing
Automotive finance: the adverse impact of declining transparency
In my two recent articles, “From the Fax Machine, to the future: Auto Finance Disruption Time is Here,” and “Digital Finance: Consumer Expectations and Today’s Digital Retail Reality,” I discussed,...
How dealers can maximize customer experience with strategies to improve transaction process – Adam Marburger
Time spent at the dealership is becoming increasingly important to the overall customer experience. A great way to minimize this time is by getting F&I involved as early as possible....
Discover AI’s impact on the industry and what it means for your privacy/security – Lizz Callaway | Microsoft Autos
We've seen the expanding role of AI in our daily lives as well as within the retail automotive industry. On the latest episode of Inside Automotive, Lizz Callaway, Product Manager...
Diversifying your dealership technology tool kit – Eric Schlesinger | ActivEngage
On the latest episode of Kain & Co., host David Kain sits down with Eric Schlesinger, chief revenue officer at ActivEngage, to discuss how dealership technology is changing the face of...
Jeff Wyler Automotive’s new online car buying experience is an industry first
New vehicle customers have been calling for a 100% online car buying experience in the for many years, citing the heightened convenience and speed of digital retail. They may not...
Dealerships explore new strategies to win over younger car buyers
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Weekly roundup: Apple Car shelved, hybrids gain traction, new EV superchargers and supercars
Earlier this week: Apple's car project was shelved due to various challenges, leaving the fate of 2,000 jobs in limbo. Consumer Reports' latest vehicle ratings favor electrification, with hybrids and...
From the fax machine to the future: auto finance disruption’s time is here
Does anyone remember the last time there was major ‘disruption’ in communications between auto finance lenders and auto dealers? If not, let me refresh your memory, back about 20 years...
High prices, interest rates no match for digitally savvy dealerships – Matt VanDyke | Shift Digital
The auto industry has seen high interest rates and vehicle prices, but that's not stopping deals from being made at the dealership. On today's edition of Inside Automotive, we're diving...
Latest Articles
