Tag: digital retailing

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...

Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this...

Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides;...

On this week's episode of Auto Marketing Now, Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers...

On today's episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp's recently launched...

Let’s say you’ve made the leap and are using messaging with consumers, both chat and text, on your dealership websites. Good job! We know...

Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...

From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...

You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You...

As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time,...