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Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive

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John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News...
technology

The 3 Things Technology Should Do for You

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...
transparency

Lacking of Transparency is Selling Bottleneck

Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this...
marketplace

Staying Ahead in an Ever-Changing Marketplace

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Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides;...
evolution

The Evolution of Automotive Sales

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On this week's episode of Auto Marketing Now, Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers...
digital

The Digital Road to the Sale

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On today's episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp's recently launched...
digital retailing

Automotive Tango Weaves Technologies & People Together to Connect With More...

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Let’s say you’ve made the leap and are using messaging with consumers, both chat and text, on your dealership websites. Good job! We know...
online guided shopping

Online Guided Selling as a Website Strategy

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Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
digital retailing

How to Become a Digital Retailer In 2018

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From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...
digital retailing

Digital Retailing: Disconnects and Opportunities

You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You...