Tag: digital retailing
Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive
John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News...
The 3 Things Technology Should Do for You
Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...
Lacking of Transparency is Selling Bottleneck
Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this...
Staying Ahead in an Ever-Changing Marketplace
Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides;...
The Evolution of Automotive Sales
On this week's episode of Auto Marketing Now, Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers...
The Digital Road to the Sale
On today's episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp's recently launched...
Automotive Tango Weaves Technologies & People Together to Connect With More...
Let’s say you’ve made the leap and are using messaging with consumers, both chat and text, on your dealership websites. Good job! We know...
Online Guided Selling as a Website Strategy
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
How to Become a Digital Retailer In 2018
From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...
Digital Retailing: Disconnects and Opportunities
You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You...