The value that geofencing marketing can bring to car dealers
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a...
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GM73.100-1.76%
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ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
digital marketing
How to build valuable, digital content for your car-buying audience
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new model release info or details about...
Brian Pasch on trends in modern retailing, marketing, and the upcoming Digital Marketing Strategies Conference
This July the Digital Marketing Strategies Conference will be held in Napa, California or you can choose to attend virtually. The choice is yours. Here to give us all a...
CBT News Market Update: How auto marketing efforts will change with the phase-out of third-party cookies – Lance Schafer, LotLinx
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its platforms in 2022. To discuss this...
How digital retailing tools can help car dealers identify customers who are ready to buy – Kevin LeSage, Autotrader
Optimism is rising in retail automotive. Today on CBT News, Kevin LeSage dives into a discussion with host Jim Fitzpatrick on how car dealerships can continue to get ahead in...
Glenn Pasch on the importance of adding a digital marketing manager to your car dealership staff
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in...
Which major event put Jim Flint on the path to launch Local Search Group?
Welcome to another episode of Founder Focus with Steve Greenfield, a CBT series that focuses on the journeys of some amazing founders. In this segment, Greenfield sits down with Jim Flint,...
It is time to stop debating & hire a digital marketing manager for your dealership
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in...
Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models and marketing in 2021
Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the show to discuss the latest automotive...
Dealer Forward: Personalizing Engagement – Everywhere
Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie Wilkins, Senior Director of Product Management...
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