Tag: digital marketing
CBT News Market Update: How auto marketing efforts will change with...
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...
How digital retailing tools can help car dealers identify customers who...
Optimism is rising in retail automotive. Today on CBT News, Kevin LeSage dives into a discussion with host Jim Fitzpatrick on how car dealerships...
Glenn Pasch on the importance of adding a digital marketing manager...
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital...
Which major event put Jim Flint on the path to launch...
Welcome to another episode of Founder Focus with Steve Greenfield, a CBT series that focuses on the journeys of some amazing founders. In this segment,...
It is time to stop debating & hire a digital marketing...
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was...
Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models...
Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...
Dealer Forward: Personalizing Engagement – Everywhere
Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie...
Facebook & PureCars joint-study reveals key social marketing findings for car...
Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...
The role technological innovation will continue to play in 2021 for...
Today on CBT News, we're pleased to welcome the new Chief Revenue Officer of LotLinx, Bill Reidy, to the show. In this segment, Reidy...
Is your dealership capitalizing on the revenue opportunities from service recalls?
On today’s show, we’re pleased to host a special Kelley Blue Book roundtable featuring Jade Terreberry, Director of Analytics for Cox Automotive, and Juan...
