Tag: digital marketing

video

Five Types of Video Content To Share With Your Audience in 2020

Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
Tyson Jominyvideo

J.D. Power’s Tyson Jominy Reviews Auto Retail Sales and Trends for July

According to data from J.D. Power, the retail automotive industry is looking at a 14.3 million SAAR for July, which is about 2.5 million...
customer experience

How the Customer Experience is Improved by Women in Automotive

The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they...
mike cavanaughvideo

Mike Cavanaugh on the State of BDCs: ‘Dealers have to make a commitment’

The role of the BDC is becoming ever-important in today's business climate. The days of having a call center type of environment where employees...
virtual retailing

Phone Skills a Key Ingredient for Effective Virtual Retailing

In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...