Tag: digital marketing
The importance of using Google Analytics to inspect marketing partners
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your...
Bridging the gap between digital retail and digital finance for car...
eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder...
The secrets to marketing used cars successfully
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...
When dealers and partners match talent and tech, consumer experience shines
Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast,...
Digital marketing methods for today’s car dealership
What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for...
How this used car manager is adapting to unprecedented supply and...
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the...
Digital marketing is crucial to automotive parts and accessories
Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the...
The value that geofencing marketing can bring to car dealers
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed...
How to build valuable, digital content for your car-buying audience
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new...
Brian Pasch on trends in modern retailing, marketing, and the upcoming...
This July the Digital Marketing Strategies Conference will be held in Napa, California or you can choose to attend virtually. The choice is yours....
