In a Dealership Service Department, the relationship with your customer is “King.” It’s far more important for the customer to actually like you than just about any other single factor....
On this week's Kain & Co., David goes over some phrases to use in your sales pitch that improve your transparency and allow the customer to better relate to you.
Today Mark discusses the importance of options. He believes if we don’t provide options then we limit our potential and lose the trust of our customers. Also on this episode,...
On this week's edition of On the Mark, Mark Tewart goes over testing objections from customers as well as his usual segments, Coach's Corner and Stop It.
On this week's edition of Straight Talk, David Lewis talks about the importance of being unique and how to not being like every other salesperson in the industry.
Communicating with the online customer should be no different than when they’re in the showroom.
There. Done. Period. I can stop writing now.
But in reality, I can’t because for some reason...
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase...