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options

Giving Customers Options

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Today Mark discusses the importance of options. He believes if we don’t provide options then we limit our potential and lose the trust of...
objections

Testing Objections from Customers

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  On this week's edition of On the Mark, Mark Tewart goes over testing objections from customers as well as his usual segments, Coach's Corner and...
communication

Effective Communication with Your Customers

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  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.

Adapting when a customer says “I’m just looking!”

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On this week's edition of On the Mark, Mark talks about how to deal with a customer that says "I'm just looking!" out on...
unique

Why is it important to be unique?

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https://www.cbtnews.com/why-is-it-important-to-be-unique/
communication

Keeping Online Communication Simple

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Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...
customers

Putting Your Dealership Customers To Work As Brand Ambassadors

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When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building....
leverage

Finding the Customer’s Leverage Point

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   On this week's edition of On the Mark, Mark Tewart talks to you about defining, discovering, and exploding through your customer's leverage point.
pre-qualify

When Service Advisors Pre-Qualify Customers

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On this week's edition of the Weekly Tune-Up, Becky Nixon tells you why you shouldn't pre-qualify customers who are looking for advice and service...
subprime auto loans

How to Be Part of the Solution and Get Loyal, Responsible...

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Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis...