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DealerRater: 3 Best Practices for Reviews | 5 Ways to Attract and Retain Millennials | Is Subprime Debt a Systemic Issue? | Creating Customer Rapport

 

On today’s CBT Newscast for Thursday, May 18, 2017:

3 Best Practices for Online Reviews – Jamie Oldershaw, GM DealerRater
In this interview, Jamie Oldershaw, GM for DealerRater discusses the importance of reviews at your dealership, how to online reviews have replaced word of mouth, DealerRaters reach, how to properly syndicate your DealerRater account and best practices from the most successful dealers using the platform. Watch Now

5 Ways to Nail Corporate Culture to Attract and Retain Millennials
You’re only as strong as the team that supports you. And many of today’s corporate teams are made up of Millennials. When it comes to recruiting and retaining Millennials, there are three factors that matter most to this generation – growth opportunities, retirement benefits and company culture. Read More

Is Subprime Debt a Systemic Issue for the Auto Industry?
Steve Eisman, Group Fund Manager with Neuberger Berman and the inspiration behind a character from the movie “The Big Short,” once said, “We are in an environment where credit quality has never been this good in anyone’s lifetime, with the one exception of subprime auto.” He was asked in a recent interview about subprime car debt becoming the latest problem for dealers. Watch Now

Creating Customer Rapport
All of us who truly want to serve our customers are looking for ways to create rapport with them that will lead to effective communication and a successful and long term business relationship. But, is it really possible to have that kind of rapport with customers early on in the sales process, and is it, in fact, even necessary at this point? Read More

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