By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database.
BY JOHN GIAMALVO
We live in the age of “big data,” and nowhere is this...
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA
In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...
On today's show:
Clint Burns, CEO of The Next Up, shares the most important step to ensure a good customer experience
Mike Haeg, Director of Automotive at Century Interactive, discusses...
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH
The dealership’s day began with a quick sales meeting. Twelve salespeople and...
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons.
BY MARK TEWART
There is a lot of talk in our industry today about speeding...
A couple agrees to buy the vehicle you're selling. Once all parties approve the deal, does it matter how and when the customer gets into finance?
Sales expert and management trainer...
Warning signs that you should look for a different CRM.
BY ZACH KLEMPF
Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who...
How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer Group in San Francisco, says happiness...
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES
How does your dealership measure user satisfaction...
When it comes to taking mental notes of what a potential car buyer desires, tapping into the emotion and excitement of that customer during every stage of the buying process...