Customer Experience

Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation

- October 27, 2015
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Sales & Marketing Auto News
Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

- October 20, 2015
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until...
Management & Leadership Sales & Marketing
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
Sales & Marketing Auto News
optimize your CRM

Leveraging Your CRM To Identify Buyers

- October 9, 2015
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of “big data,” and nowhere is this...
Sales & Marketing Management & Leadership

Expand Your Customer Surveying Beyond The CSI

- October 7, 2015
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...
Sales & Marketing Auto News

CBT News – October 6, 2015

- October 6, 2015
On today's show: Clint Burns, CEO of The Next Up, shares the most important step to ensure a good customer experience Mike Haeg, Director of Automotive at Century Interactive, discusses...
Daily Newscast
Dealership Follow-Up

Fundamental Approach To Dealership Follow-Up

- September 17, 2015
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH The dealership’s day began with a quick sales meeting. Twelve salespeople and...
Daily Automotive News Sales & Marketing
customer’s trade-in

Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in

- September 16, 2015
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons. BY MARK TEWART There is a lot of talk in our industry today about speeding...
Sales & Marketing Auto News

How the finance department can make a great first impression

- September 14, 2015
A couple agrees to buy the vehicle you're selling. Once all parties approve the deal, does it matter how and when the customer gets into finance? Sales expert and management trainer...
Sales & Marketing F&I
CRM System

Is Your CRM A Bad Fit Dealership Business Model?

- September 4, 2015
Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who...
Management & Leadership Sales & Marketing


Latest Articles

How dealership leaders can motivate teams without raising pressure 
Latest Articles 10/15/26

How dealership leaders can motivate teams without raising pressure 

New car prices reach record $50K+, Ford opens orders for Fathom, GM Defense unveils Silverado 3500HD
Latest Articles 10/15/26

New car prices reach record $50K+, Ford opens orders for Fathom, GM Defense unveils Silverado 3500HD

New-vehicle prices near record at $50,562 as buyers trade down
Latest Articles 10/15/26

New-vehicle prices near record at $50,562 as buyers trade down

Ford opens Fathom preorder invites for its sub-$30K electric pickup
Latest Articles 10/15/26

Ford opens Fathom preorder invites for its sub-$30K electric pickup

GM Defense unveils unmanned Silverado 3500HD concept for the Army
Latest Articles 10/15/26

GM Defense unveils unmanned Silverado 3500HD concept for the Army

Carvana expands same-day delivery to Jacksonville market
Latest Articles 10/15/26

Carvana expands same-day delivery to Jacksonville market

The dealership data hiding in customer conversations
Latest Articles 10/15/26

The dealership data hiding in customer conversations

Record car payments, 84-month loans raise affordability concerns
Latest Articles 10/14/26

Record car payments, 84-month loans raise affordability concerns

“Andrea Sells Cadillac” shares the social media habits that bring in buyers
Latest Articles 10/14/26

“Andrea Sells Cadillac” shares the social media habits that bring in buyers

Paul Sansone Sr., of Sansone Auto Mall, dies at 90
Latest Articles 10/14/26

Paul Sansone Sr., of Sansone Auto Mall, dies at 90


CBT News
Powered by  GDPR Cookie Compliance (opens in a new tab)
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.