TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%


Customer Experience

How this new product can help you build trust and close deals faster

- August 19, 2015
Car shopping destination Edmunds.com launched a new customized tool for car dealers to more quickly validate pricing and information on all of their inventory for potential car buyers who appreciate...
Automotive News

Anticipate Common Problems For An In-House Or External Dealership BDC

- August 1, 2015
Find a quality business development manager who will train and closely watch the BDC staff. BY MIKE HAEG In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
Customer’s Fear

Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach

- August 1, 2015
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as a consultant and trainer in the...

How impactful visuals and interactive content are increasing customer satisfaction

- July 29, 2015
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...

Why the segment most likely to buy a luxury car might surprise you

- July 28, 2015
What group of people is most likely to buy a luxury car? If you are assuming it's someone who is older, then think again. According to Jody Devere's article in this...
Mazda Killeen

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers

- July 1, 2015
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
Owner Retention

Owner Retention Versus Owner Replacement

- June 9, 2015
Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States

- June 9, 2015
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
customer connection

High Tech, High Speed, Low Cost Aren’t Only Kinds Of Connections That Customers Crave

- June 1, 2015
Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically, you cannot avoid the pundits discussing...