How far does your dealership go to make customers happy?
How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer Group in San Francisco, says happiness...
TSLA362.485-4.675%
GM83.9050.855%
F12.3000.25%
RIVN13.1260.1758%
CYD27.0300.46%
HMC34.0500.6%
TM192.3803.78%
CVNA60.4252.465%
PAG211.88517.095%
LAD295.54514.055%
AN159.2906.1%
GPI238.76010.39%
ABG169.2307.26%
SAH63.4703.42%
TSLA362.485-4.675%
GM83.9050.855%
F12.3000.25%
RIVN13.1260.1758%
CYD27.0300.46%
HMC34.0500.6%
TM192.3803.78%
CVNA60.4252.465%
PAG211.88517.095%
LAD295.54514.055%
AN159.2906.1%
GPI238.76010.39%
ABG169.2307.26%
SAH63.4703.42%
TSLA362.485-4.675%
GM83.9050.855%
F12.3000.25%
RIVN13.1260.1758%
CYD27.0300.46%
HMC34.0500.6%
TM192.3803.78%
CVNA60.4252.465%
PAG211.88517.095%
LAD295.54514.055%
AN159.2906.1%
GPI238.76010.39%
ABG169.2307.26%
SAH63.4703.42%
Customer Experience
Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES
How does your dealership measure user satisfaction...
Are You Picking Up On The Emotional Cues From Your Potential Customers?
When it comes to taking mental notes of what a potential car buyer desires, tapping into the emotion and excitement of that customer during every stage of the buying process...
How this new product can help you build trust and close deals faster
Car shopping destination Edmunds.com launched a new customized tool for car dealers to more quickly validate pricing and information on all of their inventory for potential car buyers who appreciate...
Anticipate Common Problems For An In-House Or External Dealership BDC
Find a quality business development manager who will train and closely watch the BDC staff.
BY MIKE HAEG
In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS
Having spent nearly 30 years as a consultant and trainer in the...
How impactful visuals and interactive content are increasing customer satisfaction
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...
Why the segment most likely to buy a luxury car might surprise you
What group of people is most likely to buy a luxury car? If you are assuming it's someone who is older, then think again. According to Jody Devere's article in this...
Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising.
BY MARY WELCH
With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...
The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING
Here are a couple of statistics that ought to command your...
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