Take Steps To De-Mystify New Vehicle Technology For Your Customers
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Customer Experience
Outbound Phone Sales Efforts Must Be Judged By Live Conversations
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER
U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...
Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers.
BY ANNE FLEMING
Based on how they approach the car buying process, women buyers tend to identify...
Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR
Auto dealerships are inviting to data thieves, given the consumer...
Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE
Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN
We’ve all heard the phrase, “It’s all fun and games until...
Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS
To some in the retail automotive industry, customers with full access to information once...
Leveraging Your CRM To Identify Buyers
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database.
BY JOHN GIAMALVO
We live in the age of “big data,” and nowhere is this...
Expand Your Customer Surveying Beyond The CSI
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA
In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...
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