Align Your FI Marketing with Consumers Wants
Bringing Customers Back
By: Glenn Pasch
Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the reliance on Fixed Operations will be...
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GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
Customer Experience
Finding a balance between working the showroom & working your CRM
Joe Gumm talks with Clint Burns, CEO of Next Up
How to handle different personality types
Mark Tewart: Customers come in the form of personality types. Mark shows you which ones you’ll with today and how to handle them.
Do online car shoppers visit dealers more often?
Consumers who spend more time car shopping online end up visiting dealerships more often. But those stays are relatively short.
That’s according to an Accenture study that among other things compares...
Do your amenities retain customers?
Joe Gumm talks with Jeff Cowan host of Weekly Tune Up
If you don’t have a Facebook review process, it’s time to get one
Brian Pasch : Think your customers are only going to DealerRater, Google and Yelp for your dealership reviews? Think again. If you don’t have a Facebook review process, now would probably...
How is your engagement?
Cory Mosley: How is your engagement? Is it more of an all day process or something that’s on a piece of paper from a script?
How being social can help your sales
David Kain: It’s okay to not always be selling. Instead, David suggest being social for at least an hour a day.
Solutions to improve your dealership culture
Jonathan Dawson: Trainer/consultant, founder of Sellchology and co-author of the book Race To The Finish Line.
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