Personalization is certainly trending in the automotive web space now and promises to continue to be a hot topic in 2017 as well. As the online retail giants, such as...
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market to today’s woman car...
Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding...
Toyota Motor Corporation Models Receive 10 Segment Awards; General Motors Receives Four
COSTA MESA, Calif.: 22 Feb. 2017 — While Lexus and Porsche nameplates lead the industry in vehicle dependability, owners...
Finding the best deals on a new car involves researching, driving, timing and finding competitive options. Buying a car is a major purchase. In 2016, the average transaction price of...
Brian Pasch: When you’re having two-way communications with in-market shoppers (especially Millennials), email might not be the first choice. Find out what Brian suggest.
BRISBANE, Calif., Feb. 16, 2017 /PRNewswire/ -- eBay Advertising today released results from its two-part consumer automotive shopping journey survey, revealing that technology is causing consumers to research and purchase...