Survey: Before purchase, shoppers are looking at 3 things

Service Advisors

BRISBANE, Calif., Feb. 16, 2017 /PRNewswire/ — eBay Advertising today released results from its two-part consumer automotive shopping journey survey, revealing that technology is causing consumers to research and purchase cars online more than ever before and is shifting the automotive purchase journey. The survey reveals that a majority of consumers (63%) are extremely likely/ likely to purchase a car online in the future. Additionally, twice as many men as women have purchased cars online citing reasons such as convenience, low prices, variety and having access to more options. The survey results also showed that when it comes to features, both men and women care the most about price, reliability and safety.

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